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Digital Marketing Checklist for Seasonal Campaigns

Digital Marketing Checklist for Seasonal Campaigns

  Regardless of the late summer feel to the weather at the moment, the nights are getting longer and early mornings are crisp. A timely reminder that the season is well underway. And so too should be the to-do-list for Autumn and Winter! For those who have yet to kick...
Looking Back to the Future

Looking Back to the Future

Over the course of our blogging journey at In1 Solutions, we have made our mission clear: to anticipate changes in the marketplace, keeping our clients one step ahead of their competitors. In previous posts, we’ve updated our followers on what’s to come, but today,...
How Can A/B Split Testing Impact Your Website?

How Can A/B Split Testing Impact Your Website?

It’s the little things that make up life. Just as it’s the little details that elevate your website. Sure, eye-catching design, well-written copy, and responsive navigation are the keys to success, but once the essential framework is established and sturdy, set your...
Google and the Heat of the Micro-Moment

Google and the Heat of the Micro-Moment

In 2011, Google brought their ingenious ‘Zero Moment of Truth’ theory to public attention. The moment serves as the first in a successive series, revealing the consumer’s trajectory towards brand loyalty.The ‘Zero Moment of Truth’ is the period that precedes the...