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Generate More Revenue from Paid Advertising Campaigns
The online market for paid advertising for the hotel industry has become increasingly crowded and competitive over the last few years. PPC remains a cost effective and measurable way of driving targeted visits to your website. One of the key benefits of paid...
Digital Trends to Keep in Mind for 2019
The Digital Marketing industry is constantly evolving. And at a remarkable speed. Innovations appear on a regular basis and quickly become key drivers in the industry. Planning your marketing strategy for 2019 and beyond? Here are a few digital trends to consider:...
Baby Boomers, Millennials, and Hotel Marketing
When it comes to marketing to diverse generations, hoteliers must stop to think about the different ways these prospective customers are influenced. Baby Boomers recall a time when there were no mobile phones or computers, when tablets were for aches and pains....