Valentine’s, Ramadan, Mother’s Day, St. Patrick’s Day, Easter… Spring in the UK and Ireland is always a whirlwind. But with a consistent steam of holidays and special occasions comes ample opportunity to promote unique, season-specific vouchers.

Next up: Mother’s Day 2024. This year, Mothering Sunday falls on March 10th. Often, while browsing stores, shoppers struggle to find the perfect gift to say, “Thank you for everything, Mom.”

As a result, more and more customers opt for experience vouchers, placing emphasis on making memories with their mothers. From Girly Weekends Away to Afternoon Tea to 3-Course Meals to Spa Retreats, gift cards centred around quality time are amongst the most popular.

To maximise online gift voucher sales, begin preparation well in advance of the big day. Give your team plenty of time to curate the perfect selection of Mother’s Day gift card packages. Support last-minute shoppers by keeping offers live for a few days after Mothering Sunday.

For customers who prefer to give the gift of choice, we recommend building Mother’s Day themed Cash Vouchers. These give mothers the freedom to choose how and when they’d like to spend their gift card at your property. This could be on anything from accommodation to dining to spa treatments.

Click here to browse examples of seasonal Monetary Vouchers.

Remember, if you’d like to reinstate some of your best-selling Mother’s Day vouchers from last year, they’re still stored in your Management Console. Simply navigate to Inventory > Vouchers. Select the “Offline” tab, choose the voucher offering you’d like to reactivate, and click the “Set Online” button.

Should you require any assistance with setting up gift cards, our support team is always on hand to help. Simply contact support@in1solutions.com and we’ll get back to you within one business day.

Finally, if you’d like reminders on upcoming seasonal events, along with creative suggestions for best-selling voucher packages, sign up to our mailing list by clicking the orange button on the left-hand side of our website. That way, industry insider information will arrive directly in your inbox, so you’ll always be in-the-know.

Sending best wishes to mothers all around the world,
The In1 Solutions & Brand Mix Teams