Halloween is just five days away! This year, our clients have gotten particularly inventive with their seasonal gift card offerings. And believe us when we tell you, they’re reaping the benefits.

From Bank Holiday Weekend Getaways to Costume Competitions to Monster Mash Dance Parties to Spooky Scavenger Hunts to Cozy Dinners Packed with Autumnal Ingredients, it’s clear customers have been craving this kind of creativity. Kudos to the Marketing Departments with whom we closely collaborated throughout September and October! It’s been a blast.

October 31st is well and truly a bridge between relative calm and absolute, out and out market frenzy! Of course, soak up every second of the spooky season, but it’s worth thinking about what comes afterwards. After all, thinking one step ahead is a key tactic when it comes to securing your foothold as an industry leader.

It’s never too soon. We’re already seeing huge brands advertising Black Friday deals and customers are over the moon. With the cost of living increasing, there’s bound to be a huge uptake, especially when discounts are available for several weeks.

Having Black Friday take place over a 24-hour period can be stressful for a lot of shoppers. Not only are they at work for a large chunk of the day, they’re then expected to push through shopping centre crowds. Doesn’t sound so appealing. So, once the clock rolls over from October 31st to November 1st, why not give the people what they want?

Begin teasing Black Friday Deals next week, emphasising that your discounted gift vouchers can be purchased from the comfort of one’s home. No venturing out into the November cold, pushing through crowds, or even, waiting for deliveries to arrive. Gift vouchers purchased on any In1 Solutions gifting platform are delivered instantly to the customer’s inbox.

For some businesses, November and December bring in more revenue than the previous ten months combined. All it takes is a little planning, customer care, a good deal, and a whole lot of eye-catching vouchers.

Want to find out more about our gifting technology? Eager to optimise your business’ gift voucher marketing? We offer complimentary marketing consultancy to our gift voucher clients. Simply reach out to our Sales & Marketing Team on sales@in1solutions.com. We’ll be in touch within two business day to organise a meeting.