If you’re already using the In1 Solutions gifting platform, you have world-leading technology in your online arsenal. Gift card sales can elevate your property’s footfall and revenue to a level you never would have thought possible.

But even the best tools are of little use if no one knows they exist. If you’re not advertising your gift cards on a regular basis, how will guests know what’s up for grabs? (Tip: Add a prominent Gift Voucher button to your website’s navigation bar.)

And even more concerning, new customers may not even realise you sell vouchers in the first place, meaning you lose business to competitors with more aggressive gift card marketing campaigns.

Not to worry! With a few, simply, low cost strategies, you can boost your online traffic and drive sales. It’s all about securing clicks and direct business. Let’s talk ways to make your website and online gifting solution irresistible to customers and search engines alike.

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1. Run a Website Health Check: Apps such as ScreamingFrog and CrazyEgg will help you audit your website’s performance, weed out any 404 pages, and indicate where visitors are dropping off. Once you unearth any shortcomings, you can take the necessary steps to remedy them with the aim of making your website more magnetic.
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2. Give Your SEO a Once Over: Do a full sweep of your website to review spelling errors, keywords, run on sentences, repeated phrases, custom H1s and H2s, and expired content. Take regular, comprehensive recces to ensure any and all written content is expertly crafted to earn the highest possible organic ranking on search engines such as Google.
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   Our sister company, The Brand Mix, offers SEO services. Contact sales@thebrandmix.com for more information.
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3. It’s All About the Journey: Even if your website is free of 404s and has impeccable SEO, once you attract visitors, you need to maintain their interest. To prevent potential customers clicking away before they make that all-important purchase, your website needs to be easy to navigate, secure, equipped with fast load times, visually appealing, and intuitive. There’s nothing worse than reaching new demographics only to lose them quickly thereafter. If your website feels clunky or outdated, it may be time for a redesign.
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   Our sister company, The Brand Mix, offers Website and Graphic Design services. Contact sales@thebrandmix.com for more information.
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4. Links, Links, and More Links: Search engines value websites that “believe in themselves.” Essentially, if your website links to another, external website, you’ll be rewarded and rank higher. Let’s say you collaborate with a local business on one of your voucher offers: Dinner in your onsite restaurant, followed by a film in the movie theatre next-door. If you link to the local cinema’s website, it displays a level of confidence that, even if visitors click away from your website, they’ll be compelled to return. So, don’t hesitate to link to other, relevant websites, as well as using internal links throughout your own. For example, linking from your “Home Page” to your “Gift Card Platform” or from “Reservations” to the “Contact Us” page.
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5. Multiply your Mailing List: Add a button to your website and socials encouraging visitors to sign up to your mailing list. That way, whenever you have new gift vouchers to advertise, you can curate an ezine that will instantly land in hundreds of inboxes. Link to your website and gifting platform in all online communications to drive traffic. If you’re feeling generous, you could incentivise social media followers to sign up to your newsletter by promising the occasional, exclusive discount code.

Feeling inspired? There’s more to come! Stay tuned for part two. As always, if you are already an In1 Solutions voucher client, please do not hesitate to reach out to us for a free online marketing consultation. Alternatively, if you’re on the hunt for a new gifting solution, email us on sales@in1solutions.com and we’ll be in touch to set up a meeting.