As our clients know, we’re huge advocates for online advertising. Whether you’re running social campaigns, distributing newsletters, creating video content, or perfecting your PPC, every post helps your brand become a powerhouse.

While the importance of online advertising cannot be overstated, as we move into Autumn and Winter, consider shaking things up. Customer habits change with the seasons, and so should your sales strategies.

Think about it: If you’re in the Northern Hemisphere, people will be spending more time at home as the evenings get darker, colder, and wetter. They’ll also be driving more frequently to avoid walking in the rain. So, why not consider investing in TV and/or radio slots to promote your gift vouchers? You’re guaranteed to have a captive audience.

These large-scale mediums can be a little intimidating, but hear us out! You don’t need an enormous budget, crew, elaborate script, or minute long ad to grab viewer attention. Keep it short and sweet. You may not even need actors or voice-over to get your point across. Yes, it’s a more expensive form of advertising, but if done correctly, it can yield massive return on investment. Especially when promoting gift vouchers.

The promotional footage can also be recycled and used on platforms like YouTube and TikTok. By advertising across varied platforms, you’re sure to engage both older and younger audiences.

When it comes to radio spots, sound bites and vox pops can be super effective. Especially when accompanied by a catchy or memorable jingle! Ear worms keep your brand in customers’ minds. It doesn’t have to be super bouncy or bombastic if your brand is a little more subdued. For example, if your hotel is an architectural or historical marvel, bespoke orchestral music can reflect its grandeur.

As a pro tip, sometimes marketing “special offers” or “overnight stays” can be a little too general. That’s why promoting gift cards for specific experiences can be all the more alluring and inspiring. So, spread the word and shake up your sales strategies. After all, the seasons are changing and so are customer spending habits.

As always, if you are already an In1 Solutions voucher client, please do not hesitate to reach out to us for a free online marketing consultation. Alternatively, if you’re on the hunt for a new gifting solution, email us on sales@in1solutions.com and we’ll be in touch within one business day to set up a meeting. Happy gifting!