Here at In1 Solutions, as you’ll see, we practise what we preach! In our last blog post, we explored five strategies to secure clicks and help both your website and gifting platform rank higher across search engines. In this instalment, we’ll be exploring five more tips to maximise your visibility and build direct business. But this time, we’ll be leaning more into content creation, social media, and engaging directly with customers.

Below, we mention the importance of regular, digestible posts to stimulate your website’s activity. So, we’re leading by example! Take a look at some of our iron-clad tips to pique customer curiosity and boost online engagement.

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1. Keep the Posts Coming: The online marketplace is teeming with a constant flow of new content. Search engines reward websites that keep up with this ever-expanding well of information. To ensure your website and gifting platform top search engine results, you need to be contributing to them regularly. Short blog posts every couple of weeks, bursting with keywords, are enough to keep your website in the running for the top spot on Google. Meanwhile, curating considered gift card offers in step with the season (e.g., A Spa Retreat for Mother’s Day or A Romantic Dinner for Two on Valentine’s Day) will generate fruitful activity.
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2. Make the Most of QR Codes: By now, we’re all accustomed to QR codes. One quick scan and you’re redirected to a website. A marketer’s dream! Sprinkle QR codes around your property and on promotional materials, linking to your latest gift card offerings. These black and white boxes pique customer curiosity in and of themselves. But to heighten their magnetism, the In1 Solutions gifting platform allows you to generate hidden links! Encourage guests to scan codes to access offers that aren’t available anywhere else.
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3. Get Chatting with Followers: If a guest mentions your property in a post, add a comment to thank them. You could even DM repeat customers, offering them gift card promo codes in return for their loyalty. Knowing you value their business will generate good will towards your brand and word-of-mouth. Sincere, genuine, and sometimes humorous interactions result in more direct engagement with your socials, website, and gifting platform. It’s important to add a human touch.
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4. Lock in Brand Advocates: Speaking of social media, encouraging existing followers to share your posts could help your brand reach new heights. Consider posting competitions or participating in popular online trends. Just think about how many business playfully engaged with the Barbenheimer craze, for example. In every post, be sure and link directly to your website and gift voucher platform. Then, as followers share your content, it will be featured on new timelines, expanding your reach and click-thrus tenfold.
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5. Multiply your Mailing List: We’ve saved perhaps the most impactful method of piquing customer curiosity and maximising engagement for last. PPC is a staggeringly powerful tool when it comes to multiplying traffic and gift card sales. You can start with a small budget, and as you begin to see incredible results, grow your investment. Drive business directly to your website and gifting platform with clever and bespoke campaigns.
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   Our sister company, The Brand Mix, offers PPC services. Contact sales@thebrandmix.com for more information.

And that concludes our two-post-top-ten-tips saga. When it comes to our industry knowledge, that’s barely scratching the surface. As always, if you are already an In1 Solutions voucher client, please do not hesitate to reach out to us for a free online marketing consultation to explore further options. Alternatively, if you’re on the hunt for a new gifting solution, email us on sales@in1solutions.com and we’ll be in touch to set up a meeting.